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2025.02.03

31VENTURES Growth I Project has invested in hacomono, Inc., a leading vertical SaaS startup, as a co-lead investor

We at Mitsui Fudosan Co., Ltd. (hereafter “Mitsui Fudosan”) hereby announce our investment in hacomono, Inc. (headquartered in Shibuya-ku, Tokyo; hereafter “hacomono”). The investment has been made through 31VENTURES – Global Brain – Growth I Project (Growth I Project), a JPY 30 billion venture investment project jointly managed with Mitsui Fudosan, which mainly targets growth-stage startups.

hacomono is a vertical SaaS startup, tackling wellness challenges in Japan by encouraging healthier lifecycles through technology. The company offers a platform that streamlines membership management, class reservation, and payment processes, and other digitized solutions in the wellness industry. Recently, hacomono has expanding its business beyond the wellness industry into enrichment activities, private lessons, and public service sectors. It has also integrated payment solutions into its systems, paving the way for further high growth in the future.

The decision by Mitsui Fudosan to invest in hacomono is based on our confidence in their solutions that support digital transformation (DX) in the wellness industry and contributions toward addressing social challenges faced by Japan and other developed countries, such as declining birthrates, aging populations, and labor shortages. Additionally, Mitsui Fudosan believes that the platform provided by hacomono has the potential to optimize the use of the diverse venues Mitsui Fudosan offers, thereby enhancing the appeal of the very facilities as well as the entire areas in which they are situated. Through this investment, Mitsui Fudosan intends to provide multifaceted support to facilitate hacomono’s business growth and forays into new domains.

■About hacomono

・Name: hacomono, Inc.
・Location: Shibuya-ku, Tokyo, Japan
・Representative & CEO: Kenichi Hasuda
・Founded: July 2013    
・Business: Develop and provide the all-in-one management system “hacomono” for wellness and fitness facilities
・URL: https://www.hacomono.co.jp/
(Only available in Japanese)          

■About Growth I Project

・Name: 31VENTURES  – Global Brain – Growth I Project
・Operators: Global Brain Corporation and Mitsui Fudosan Co., Ltd.
・Total fund Size: JPY 30 billion