31VENTURES Global Innovation Fund Ⅱ has invested in AGRIMEDIA Inc., a company providing “Share-Batake” serviced community garden and “Agri-Navi” job matching service specializes in agriculture

Mitsui Fudosan Co., Ltd., through its 31VENTURES Global Innovation Fund Ⅱ., has invested in AGRIMEDIA Inc. (AGRIMEDIA), a company providing “Share-Batake” serviced community gardens and “Agri-Navi” job matching service specializes in agriculture.

AGRIMEDIA is a Japanese company doing agriculture-related business with its mission “Making Agriculture Fruitful Business”. “Share-Batake” has been serving as a bridge between urban landlords who have difficulty in managing their farmland and urban residents who want to enjoy growing vegetables. It was launched in 2012 and has been deployed 97 gardens in the Greater Tokyo area and Kansai area. “Agri-Navi” was launched 6 years ago and currently has over 70,000 subscribers (job seekers) and over 4,200 clients from north to south. In addition to these, AGRIMEDIA provides retail operations services and consulting services.

Mitsui Fudosan established “GREEN COLLAR, Inc.” in 2019 and “Mitsui Fudosan World Farm Co., Ltd.” in 2020, and is expanding into the agricultural field. Agriculture has become a notable component of urban development as people’s consciousness and lifestyles change. We decided to invest because we believe that AGRIMEDIA ‘s know-how, which has a wealth of business experience in the agricultural field, will create new value through collaboration with Mitsui Fudosan’s existing businesses and the above agricultural subsidiaries. Through collaboration with AGRIMEDIA, we hope that “agricultural urban development” will progress and a more diverse and happy lifestyle will spread.

Location     Tokyo, Japan
Representative  Takashi Morofuji
Founded     April 2011