{"id":585,"date":"2026-04-02T17:41:47","date_gmt":"2026-04-02T08:41:47","guid":{"rendered":"https:\/\/www.31ventures.jp\/en\/news\/?p=585"},"modified":"2026-04-02T17:41:48","modified_gmt":"2026-04-02T08:41:48","slug":"mitsui-fudosan-has-made-an-investment-in-free-standard-inc-the-provider-of-the-recommerce-platform-retailor","status":"publish","type":"post","link":"https:\/\/www.31ventures.jp\/en\/news\/?p=585","title":{"rendered":"Mitsui Fudosan has made an investment in Free Standard Inc., the provider of the recommerce platform Retailor"},"content":{"rendered":"\n<p>Mitsui Fudosan Co., Ltd. (\u201cMitsui Fudosan\u201d) has made an investment in Free Standard Inc. (Headquarters: Shibuya-ku, Tokyo; \u201cFree Standard\u201d), the provider of the recommerce platform Retailor, through Mitsui Fudosan &amp; Innovation Fund (\u201c&amp; Innovation Fund\u201d), a corporate venture capital fund managed by Global Brain Corporation (\u201cGlobal Brain\u201d).<\/p>\n\n\n\n<p>Free Standard operates under the mission of creating a new free standard of consumption. The company develops and provides Retailor, a platform that enables brands to easily launch their own recommerce business (resale of pre-owned goods). It provides an end-to-end solution for recommerce operations, covering everything from buyback and inspection to cleaning, photography, storage, and shipping. In addition to the brands\u2019 physical stores and e-commerce sites, items are sold through ReLIKE\u2014Japan\u2019s first curated shop specializing in brand-certified pre-owned goods\u2014operated by Free Standard through both physical stores and an e-commerce site. Unlike conventional secondary market platforms (such as flea market apps), Retailor allows for the buyback and sale of brand-official pre-owned goods. This creates new customer touchpoints without compromising brand value, providing safe and high-quality experience for both sellers and buyers. As the retail and fashion industries face an urgent need to shift away from mass production\/consumption toward sustainability, Free Standard addresses these challenges through technology and its unique logistics.<\/p>\n\n\n\n<p>Mitsui Fudosan made this investment decision, as it recognizes that the recommerce platform Retailor enables a new retail model of distributing pre-owned goods through the brand\u2019s official channel and contributes to sustainable consumption in society. Recommerce\u2015a business model where brands and manufacturers directly manage secondary distribution\u2015is playing an increasingly important role in the reuse market, which has been growing in recent years. Through this investment, Mitsui Fudosan will explore the potential for business co-creation that will promote sustainable consumer behavior, including circular retail and innovative purchase experiences.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u25a0About Free Standard<\/strong><\/p>\n\n\n\n<p>\u30fbCompany name\uff1aFree Standard Inc.<br>\u30fbLocation\uff1a6F, Dai-ichi Akatsuki Building, 1-19-9 Dogenzaka, Shibuya-ku, Tokyo<br>\u30fbRepresentative\uff1aTakao Harimoto<br>\u30fbFounded\uff1aAugust 7, 2020<br>\u30fbBusiness description\uff1aProvide Retailor, a recommerce platform<br>\u30fbURL\uff1a<a href=\"https:\/\/freestandard.co.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/freestandard.co.jp\/<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u25a0About Mitsui Fudosan &amp; Innovation Fund<\/strong><\/p>\n\n\n\n<p>\u30fbName\uff1aMitsui Fudosan &amp; Innovation Fund (MF-GB Fund 3 L.P.)<br>\u30fbManager\uff1aGlobal Brain Corporation<br>\u30fbFund Size\uff1aJPY 15 billion<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mitsui Fudosan Co., Ltd. (\u201cMitsui Fudosan\u201d) has made an investment in Free Standard Inc. (Headquarters: Shibuy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-func"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mitsui Fudosan has made an investment in Free Standard Inc., the provider of the recommerce platform Retailor - 31VENTURES<\/title>\n<meta name=\"description\" content=\"This page is about Mitsui Fudosan has made an investment in Free Standard Inc., the provider of the recommerce platform Retailor .\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.31ventures.jp\/en\/news\/?p=585\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mitsui Fudosan has made an investment in Free Standard Inc., the provider of the recommerce platform Retailor - 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