{"id":518,"date":"2024-05-30T10:15:21","date_gmt":"2024-05-30T01:15:21","guid":{"rendered":"https:\/\/www.31ventures.jp\/en\/news\/?p=518"},"modified":"2024-05-30T10:28:46","modified_gmt":"2024-05-30T01:28:46","slug":"31ventures-global-innovation-fund-ii-has-invested-in-nihon-agri-inc-bringing-innovation-to-theagricultural-industry-in-japan-by-integrating-production-and-sales-into-a-single-process","status":"publish","type":"post","link":"https:\/\/www.31ventures.jp\/en\/news\/?p=518","title":{"rendered":"31VENTURES Global Innovation Fund II has invested in Nihon Agri, Inc.,bringing innovation to theagricultural industry in Japan by integrating production and sales into a single process"},"content":{"rendered":"\n

We at Mitsui Fudosan Co., Ltd. (hereafter “Mitsui Fudosan”) hereby announce our investment in Nihon Agri, Inc. (headquartered in Shinagawa, Tokyo; hereafter “Nihon Agri”), an organization which integrates everything from agricultural production to sales into one system. The investment has been made through our corporate venture capital fund 31VENTURES Global Innovation Fund II.<\/p>\n\n\n\n

With the stated mission to ” astound the world with Japanese agriculture,” Nihon Agri aims to create a new industrial paradigm by integrating everything from the production to the sale of Japanese agricultural products into a single system. By improving productivity and reducing costs, Nihon Agri is building a more profitable agricultural model, promoting sustainable agriculture that ensures stable income for those who work in farming.<\/p>\n\n\n\n

Mitsui Fudosan reached the decision to invest in Nihon Agri because of the strengths it offers. These consist of not only Nihon Agri\u2019s past achievements but also a team that includes individuals who previously worked for major consulting firms and investment banks and are capable of creating new systems unconstrained by conventional thinking. Another factor that prompted investment is Nihon Agri\u2019s ability to get things done by making a point of always going into the field to research and introduce the latest technologies and farming methods.<\/p>\n\n\n\n

A company created from Mitsui Fudosan’s program of soliciting ideas in house, GREENCOLLAR Inc. has had success in bringing to bear results through collaborative work with Nihon Agri in the year-round production of table grapes in both Japan and New Zealand. This success has also been one of the decisive factors in investing in Nihon Agri. Collaboration with Nihon Agri thus far has made possible the sales of table grapes in Thailand, Singapore, Taiwan, China, and Hong Kong.<\/p>\n\n\n\n

We will use this investment as an opportunity to not only expand the range of markets in which we sell, but also to work in collaboration to promote initiatives that address the challenges faced by Japanese agriculture.<\/p>\n\n\n\n

About Nihon Agri
\u30fbLocation\uff1aShinagawa-ku, Tokyo, Japan
\u30fbRepresentative\uff1aShohei Naito
\u30fbFounded\uff1aNovember \u00a02016
\u30fbURL\uff1ahttps:\/\/nihon-agri.com\/<\/a><\/p>\n\n\n\n

About 31VENTURES II
\u30fbName\uff1a31VENTURES Global Innovation Fund II
\u30fbGeneral Partner\uff1aGlobal Brain Corporation
\u30fbLimited Partner\uff1aMitsui Fudosan
\u30fbFund Size\uff1aJPY 8.5 billion<\/p>\n\n\n\n

About GREENCOLLAR Inc.
\u30fbLocation\uff1aChuo-ku, Tokyo, Japan
\u30fbRepresentative\uff1aOsamu Oba, Yusuke Kaburagi, Shin Koizumi
\u30fbFounded\uff1aDecember 2019
\u30fbURL\uff1ahttp:\/\/www.greencollar.jp\/<\/a><\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

We at Mitsui Fudosan Co., Ltd. (hereafter “Mitsui Fudosan”) hereby announce our investment in Niho […]<\/p>\n","protected":false},"author":1,"featured_media":519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-func"],"yoast_head":"\n31VENTURES Global Innovation Fund II has invested in Nihon Agri, Inc.,bringing innovation to theagricultural industry in Japan by integrating production and sales into a single process - 31VENTURES<\/title>\n<meta name=\"description\" content=\"This page is about 31VENTURES Global Innovation Fund II has invested in Nihon Agri, Inc.,bringing innovation to theagricultural industry in Japan by integrating production and sales into a single process .\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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