Mitsui Fudosan Co., Ltd., through its 31VENTURES Global Innovation Fund \u2161., has invested in AGRIMEDIA Inc. (AGRIMEDIA), a company providing \u201cShare-Batake\u201d serviced community gardens and \u201cAgri-Navi\u201d job matching service specializes in agriculture.<\/p>\n\n\n\n
AGRIMEDIA is a Japanese company doing agriculture-related business with its mission \u201cMaking Agriculture Fruitful Business\u201d. \u201cShare-Batake\u201d has been serving as a bridge between urban landlords who have difficulty in managing their farmland and urban residents who want to enjoy growing vegetables. It was launched in 2012 and has been deployed 97 gardens in the Greater Tokyo area and Kansai area. \u201cAgri-Navi\u201d was launched 6 years ago and currently has over 70,000 subscribers (job seekers) and over 4,200 clients from north to south. In addition to these, AGRIMEDIA provides retail operations services and consulting services.<\/p>\n\n\n\n
Mitsui Fudosan established \u201cGREEN COLLAR, Inc.\u201d in 2019 and \u201cMitsui Fudosan World Farm Co., Ltd.\u201d in 2020, and is expanding into the agricultural field. Agriculture has become a notable component of urban development as people\u2019s consciousness and lifestyles change. We decided to invest because we believe that AGRIMEDIA \u2018s know-how, which has a wealth of business experience in the agricultural field, will create new value through collaboration with Mitsui Fudosan\u2019s existing businesses and the above agricultural subsidiaries. Through collaboration with AGRIMEDIA, we hope that \u201cagricultural urban development\u201d will progress and a more diverse and happy lifestyle will spread.<\/p>\n\n\n\n